There is an advantage to taking part in something that has it’s own momentum. Something that requires very little upkeep or input. This is the advantage of investing in a great company, being partnered with the right person, or following a path that is inline with your deepest interests and natural abilities.
Often, we go after the hard thing. The thing we don’t understand. The thing that’s not a good fit for us. We do this because we like a challenge. And we do this because we take things for granted. We overlook what is simple and we go after what is complicated.
That doesn’t mean everything worth doing should come easily or that we should never do anything difficult. It means we often ignore the true opportunities in front of us. Especially if they are not popular.