I once asked myself that question. Here’s what came to me:
Forget about your reputation. Forget about trying to sell your ideas or promote yourself. Just express yourself. Just share yourself. Just give to others what you want them to have. It’s none of your business what they think of you or your ideas. Just put it out there and let them do with it what they want.
Your books and your blog are not the whole you. They are just expressions of your experience in life and they don’t belong to you. You don’t own life. You don’t even own “your” ideas. You are an expression of life, just as everyone else is.
What’s close to your heart? What do you want people to know? And how can you be of service? That’s what you should write about. Put your material out there, but don’t try to get “followers”. Let whatever happens happen, even if nobody reads it or “follows.” How do you know it’s not meant for one person to discover? What would you want your old self to discover? Isn’t it worth your time to write to only one person. Especially when you obviously have an irresistible itch to write? Remember, “no one lights a lamp and hides it.”
“To know one life has breathed easier because you have lived. This is to have succeeded.” ~ Ralph Waldo Emerson