What if things go seriously wrong?
What will that look like?
What is your contingency plan?
Knowing the potential benefits of a decision is important, but so is understanding the risks and being prepared for them.
If you fail to do your due diligence, can you afford the loss if it occurs?
We can’t live without taking some risks, but responsible risk-taking is a serious discipline.
There are some things we can’t afford to get wrong.