Ideas are potential experiments. When you imagine something, it’s an idea. When you try it, it becomes an experiment.

Not everything you try is going to work. It begins as an idea—something that seems like it should work, but it remains only an idea until it actually does.

Every thought is an idea, and every action is an experiment. Once you realize that, it becomes a question of how much you’re willing to risk. There will be losses—many of them. The goal is to minimize those losses and accept the ones you can live with.