Do what’s important, rather than what’s merely popular.

If it’s important to you, you’ll do it. Even if it’s hard. Even if it’s not popular. Even if people won’t like you for it. Even if you might fail.

How much is your time worth? That’s a question we answer every day by what we choose to do. And most of us are selling our time at a deep discount.

Your priorities aren’t what you say they are, they’re what you do.