We’re all in the business of serving others (except for thieves). But not everyone knows they are. Most people are merely doing a job — doing what the boss wants them to do, in order to keep getting paid.

There are even entrepreneurs who don’t realize that they’re in the business of serving people. Instead, they think they’re in the business of extracting money from people.

Satisfaction in the workplace, and in business, belongs to those who know their job is to provide a service to others. Especially when it’s something you’re uniquely gifted to do and that provides people with not merely what they want, but what they need.

What satisfaction is there in selling tobacco? What satisfaction is there in merely being someone’s slave, abused by ungrateful clients? What satisfaction is there in merely following an instruction manual? What satisfaction is there in merely trading time and labor for money?

Are we here to merely survive? Or are we here to learn something and be part of something bigger than ourselves?